The word archetype derives from the ancient Greek and its meaning refers to the concept of idea, image, original model ( archè : original, tipos : model). 

The Tuscan company has chosen the name Arketipo because it contains the idea of originality, of a distinctive and refined model. Through this word, it is possible to express all the know-how of Arketipo Firenze that develops through the research of high quality materials and the study of new forms of design.

For Arketipo Firenze Design is life, stylistic transgression and the desire to express its values through never banal shapes and materials. Design is the starting point for any project. An essential value that makes each product unique and precious as an art form. The Italian character of aesthetic choices is continuity a hallmark and a desire to affirm one's own cultural roots. The subject dresses style design. Mastery lies in the selection of the best, the new and the useful. We often draw from parallel worlds and work, as in historic ateliers, to make a classic, innovative fabric and vice versa.