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Arketipo Shows How Geometry Makes Way for Complex Minimalism

From the simple to the sublime, the physical structure of the world is dictated by certain rules, ones that, on one hand, limit the key processes of design and on the other, push us to embrace a creative dimension and create something new.

Arketipo details how Italian artist, designer, and inventor, Bruno Munari, reflected on this ideal in his groundbreaking three-part study: The Circle, the Square, and the Triangle.

Before we get into Munari's explanations, we first need to define geometry in the sense of design. Geometric design can fulfill a dual function: generate a new spectrum of potential or amplify what we already have. We could consider geometric shapes as a way to underline the function of objects, establish an order, and "prune and simplify" the spaces.


Expression of solidity, stability, and protection, the square is deeply rooted in culture and design, yet harmonizing it with the style of an environment can be a difficult task.

When it comes to polygons, Arketipo suggests shunning the more kitsch conception of geometry and forgetting that the 70s is almost impossible. However, their Loft sofa, designed by Adriano Piazzesi succeeds perfectly where others have not. In all its versions, Loft manages to put the solidity of the square at the service of comfort, shedding new light on design.

Alternately, Petra, designed by Bartoli Design, doubts the stability of the square and re-evaluates its basic form to find a new balance in the imbalance. The contrast between two silhouettes, circle and square, questions the notion of space and geometry.


Serenity, completeness, freedom, and infinity. The circle is a life-bearing form that humanity has held for thousands of years – it refers to something larger and more universal.

Oracle by Gino Carollo expresses the life-giving properties of the circle by playing with the contrasts between a delicate balance and an overwhelming vigor. And for a true representation of the circle and its concept of purity, Arketipo looks toward Ula, a minimal structure designed by Giannella Ventura that is an admirable story of geometric design inserted in a single space.


From Arabic and Japanese decorative art to contemporary buildings by Buckminster Fuller and Wright, the triangle has passed through the cultural curtain of design, becoming the absolute star of the show.

The triangle is an emblem of stability and security, becoming the basis of all variations of geometric design. Giuseppe Viganò was also convinced of this, which inspired him to create Lady Bird. Starting from the rhombus, the result of the juxtaposition of two triangles, this structure demonstrates once again the value of a triangle: a linear and dry interpretation that takes geometric manipulation to the next level.


To learn more about Arketipo, contact us at, call 214.742.8111 for our Dallas Design District showroom or 713.439.0044 for our Decorative Center Houston showroom.


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